In our whitepaper, there is a reference to allowing advertisers to transact with publishers through the use of a smart contract. This functionality is available sooner than we thought because as we built our ad server we decided it’s the best way to set up these transactions. The advertiser is considered the “demand side” while the publisher is considered the “supply side”. When setting up an ad campaign within the platform, the user will be guided through a process that results in publishing the ad buy to Ethereum’s blockchain. The steps to do so are outline below.
The data appears as follows:
# Name Type Data
0 destination_url string https://www.clearcoin.co
1 max_cpc uint256 40000000000
2 max_daily_spend uint256 1000000000000
3 creative_type uint256 5
4 categories uint256 5
This is the first iteration of the ad server and ad smart contract functionality. There is a pending feature to allow payments to be released to the publisher periodically or when the line item runs out of budget. The ad smart contract function is one use case where using blockchain can redefine how an industry has usually worked. Typical ad contracts in the media buying world may delay payments to publishers for 60 to 90 days.
While we continue to perfect the smart contract ad server model, we are in active discussions with demand side and supply side partners to create a more active network for the XCLR token. With the right demand side and supply side flow, we believe there will be more activity for the XCLR token. As we work to create and grow this network, we will announce new updates in the near future.
If you encounter any issues with the platform or smart contract system please email email@example.com